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@@ -267,6 +267,39 @@ function platformNum(row, column) {
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return numOrNull(row.platform[column]);
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}
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+/** 零单门店诊断：用平台字段区分「未开业 / 闭店 / 无曝光 / 无进店 / 无转化」 */
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+function diagnoseZeroOrder(row) {
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+ const p = row.platform;
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+ const orders = Number(row.order_cnt);
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+ if (!(orders === 0)) return null;
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+ if (!p) {
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+ return { reason: 'unknown', reasonText: '缺少平台明细，无法判断' };
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+ }
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+ const bizHours = String(p['营业时长'] == null ? '' : p['营业时长']).trim();
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+ const zeroBiz = /^0\s*小时\s*0\s*分$/.test(bizHours) || bizHours === '0' || bizHours === '';
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+ const abnormal = numOrNull(p['异常关店时长']) || 0;
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+ const exposure = numOrNull(p['曝光人数']);
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+ const visit = numOrNull(p['进店人数']);
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+ const validShop = String(p['是否有效门店'] || '').trim();
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+
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+ if (zeroBiz) {
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+ if (validShop === '否') {
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+ return { reason: 'not-open', reasonText: '未开业（非有效门店，当日无营业时长）', bizHours, abnormal, exposure, visit, validShop };
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+ }
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+ if (abnormal > 0) {
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+ return { reason: 'closed', reasonText: `当日闭店（异常关店 ${abnormal} 分钟，无营业时长）`, bizHours, abnormal, exposure, visit, validShop };
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+ }
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+ return { reason: 'not-open', reasonText: '未营业（当日无营业时长，也未记录异常关店）', bizHours, abnormal, exposure, visit, validShop };
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+ }
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+ if (exposure === 0) {
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+ return { reason: 'no-traffic', reasonText: '营业中但无曝光（未进流量池）', bizHours, abnormal, exposure, visit, validShop };
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+ }
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+ if (visit === 0) {
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+ return { reason: 'no-visit', reasonText: `有曝光 ${exposure} 但无进店`, bizHours, abnormal, exposure, visit, validShop };
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+ }
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+ return { reason: 'no-conversion', reasonText: `有进店 ${visit} 但零下单（转化问题）`, bizHours, abnormal, exposure, visit, validShop };
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+}
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+
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/** 一次聚合：KPI 口径集中在这里，前端不再二次计算 */
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function aggregateRows(rows) {
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let revenue = 0;
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@@ -396,6 +429,24 @@ async function buildDashboard(store, { from, to, schools, shops }) {
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order: cur.buyers || cur.orders,
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};
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+ const zeroOrder = [];
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+ for (const row of rows) {
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+ const diagnosis = diagnoseZeroOrder(row);
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+ if (!diagnosis) continue;
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+ zeroOrder.push({
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+ date: row.date,
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+ shopId: row.shopId,
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+ shopName: row.shopName,
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+ school: row.school || '',
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+ orders: 0,
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+ ...diagnosis,
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+ });
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+ }
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+ const zeroOrderSummary = zeroOrder.reduce((acc, item) => {
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+ acc[item.reason] = (acc[item.reason] || 0) + 1;
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+ return acc;
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+ }, {});
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+
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const structure = [...byDate.entries()].sort((a, b) => (a[0] < b[0] ? -1 : 1)).map(([date, list]) => {
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const agg = aggregateRows(list);
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return { date, income: agg.revenue, expense: agg.expense, subsidy: agg.subsidy };
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@@ -409,6 +460,8 @@ async function buildDashboard(store, { from, to, schools, shops }) {
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trend,
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ranking,
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bottom,
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+ zeroOrder,
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+ zeroOrderSummary,
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shopCount: allShops.length,
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funnel,
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structure,
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@@ -422,7 +475,8 @@ const INSIGHT_SYSTEM_PROMPT = [
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'2. 必须引用 JSON 里的具体数字（金额保留两位小数、人数/单量用整数、比率用百分比）；',
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'3. 指出风险（下滑、零单门店、成本占比高、漏斗转化偏低等），并给一句可执行建议；',
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'4. 数据不足（如 prev 为 null、只有 1 天）就直接说明，不要编造；',
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- '5. 每条不超过 60 字，不要输出 JSON、标题或前后缀。',
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+ '5. 说到零单门店时，必须引用 zeroOrder[].reasonText 的具体原因（未开业/闭店/无曝光/无进店/无转化），不要笼统说「零单门店」；',
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+ '6. 每条不超过 60 字，不要输出 JSON、标题或前后缀。',
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].join('\n');
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function insightContext(data) {
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@@ -450,6 +504,13 @@ function insightContext(data) {
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shopCount: data.shopCount,
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topShops: (data.ranking || []).slice(0, 5).map((s) => ({ name: s.shopName, revenue: s.revenue, orders: s.orders })),
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bottomShops: (data.bottom || []).map((s) => ({ name: s.shopName, revenue: s.revenue, orders: s.orders })),
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+ zeroOrderSummary: data.zeroOrderSummary || {},
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+ zeroOrder: (data.zeroOrder || []).slice(0, 20).map((z) => ({
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+ date: z.date,
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+ shop: z.shopName,
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+ reason: z.reason,
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+ reasonText: z.reasonText,
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+ })),
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structure: (data.structure || []).map((s) => ({
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date: s.date,
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income: s.income,
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liangzhao